Haifa Wehbe x NYX

The iconic Lebanese star Haifa Wehbe partnered up with NYX Cosmetics for the new SMUSHY Matte Lip Balm Middle East campaign. I designed the billboard experience for users to scan via a Snapcode. Once scanned, the user points to the Dubai Mall billboard would see Haifa come to life and throw the SMUSHY across the screen. The colorful lip balm would rotate, revealing the various colors and shades. This was a team effort with the folks over at theARLab in Lebanon and UAE.