Augmented Reality

Snapchat & TikTok

During my time at theARLab agency, based in Dubai, UAE, I got the chance to create several augmented reality experiences, such as Snapchat lenses and TikTok branded effects. In collaboration with our 3D, developer and animation team, I’ve created more than 30 experiences for brands such as Victoria’s Secret, NYX Cosmetics, Baskin Robbins, CeraVe and more.

Process

After receiving the brand guidelines, I would research other similar experiences for inspiration and start sketching the flow of the experience. Next, I would choose a suitable user for the storyboard and build it. Once the storyboard, which is a mockup of the experience, is complete, we present it to the client.

After the client’s approval, I send it over to the coding team with my notes to bring the experience to life.